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Company: Università Cattolica del Sacro Cuore
Job Title: Ordinary professor
Guendalina Graffigna is Full Professor of Consumer and Health Psychology at the Catholic University of the Sacred Heart of Milan (Piacenza) and Director of the Research Center EngageMinds HUB - Consumer, Food & Health Engagement Research Center as well as director of the II Level University Master in Patient Advocacy Management. Guendalina is also member of the coordination of the Doctoral School in Psychology, member of the board of the University Research Center TROFIC (Transdisciplinary Research In Food Issues Center) and of the Ethics Commission of the Psychology Department of the same University. Since 2020 he is also a member of the Board of the Psychology Department of the Catholic University and since November 2019 a member of the Executive Committee of the Organizations Section of the Italian Association of Psychology (AIP). Gwendolyn's scientific research activity develops from the perspective of consumer psychology applied to the study of health behaviors, food behaviors and the impact of new technologies on the health system and the development of preventive communication. According to the Scopus Scientific Database, she is the author who has written the most in the world on the subject of Patient Engagement.
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