GECO - Sustainability virtual italian fair
Travel is a huge industry. According to the World Travel & Tourism Council, it's responsible for over $ 5 trillion in global GDP and more than 400 million jobs worldwide. Within it, sustainable travel is a growing trend, and it's not just about reducing the industry's carbon footprint. It's about creating experiences that benefit the world in different ways. Sustainable tourism is about people, places and planet. It is about understanding the impact of tourism on a destination and taking steps to minimise it. The goal is to develop a more responsible travel industry that supports local communities and protects the environment. And travellers are aware of it.
Travellers are increasingly interested in sustainable travel, especially sustainable accommodation. This is partly due to the increasing popularity of "green" influencers but also because people genuinely want to reduce their impact on the environment and protect wildlife habitats. They can choose to stay in purpose-built accommodations such as eco-lodges or guesthouses, which often use sustainable materials and practices such as solar power or eco-friendly cleaning products. They can also opt for local transportation such as bicycles or public transport instead of cars or planes.
With this trend in mind, it's important that hoteliers understand how they can appeal to eco-conscious travellers while still being profitable businesses themselves.
Sustainability is not just about the environment. The idea of respecting other cultures and local communities as well as the environment has been increasingly pushed to the forefront.
As consumers become more aware of the environmental and social impacts of their actions, they are looking for ways to make a positive difference. Sustainable travel is one way to do that: it's about being conscious of your own footprint when you travel, but it's also about choosing activities that are sustainable and respect local culture.
Travelers are looking for ways to make the world a better place. When traveling, people often want to do something more meaningful than just going from place to place. They want to learn about other cultures and get involved in local communities. Many are starting to realize that if they're doing something a little bit different than everyone else, they will have an experience that really engages them with their destination. And travelers want to be engaged with their destinations.
Another promising trend is community-based tourism, which is about creating partnerships between local businesses and tour operators so that both sides benefit from each other's presence. This includes things like restaurants and workshops partnering with local hotels or tour operators or even hosting events at their business location so that visitors can get an authentic taste of what their town has to offer and how local traditions are passed on.
Consumers are going to be more driven by authenticity and having a real sense of place rather than just going somewhere and checking it off a list. They want to know that what they’re doing is making a difference — both for themselves and for others.
Sustainable tourism can be defined as “the integration of conservation and development goals with those of local communities through environmentally responsible travel and tourism activities.”
It is not only good for the environment, but also a balm for the local economy — especially when it comes to creating jobs in rural areas.
Fundamentally, sustainable tourism is growing in popularity because travelers want to know that the money being spent will help support the local communities they are visiting. If they know this, they will be more likely to visit and help the community grow. One way of doing this is by choosing tours that have community development and sustainability at their heart and provide detailed and transparent information on their environmental and social impact. This way travelers can be sure that their trip will do some good.
Are you interested in sustainable tourism and eco-friendly business travel? Attend GECO Expo!
Published on 02-08-2022
